Dr Susan Koruthu

Dr Susan Koruthu(Phd,MSc,MSW,EMBA)

What we repeatedly experience can
quietly become what we repeatedly believe.
Her work is reversing that.

*Licenced Social Worker · Multifaceted Psychologist · Dual Side NPD Expert · Celebrity Coach · Author · Creator of UP Therapy · Founder of LAMA*

Dr. Susan has spent years working across social work, psychology, psychotherapy, rehabilitation, corporate behaviour and personal transformation - each field kept showing her the same thing from a different angle: people don't get stuck by accident. They get stuck in patterns.

She's known for her work in narcissism regulation and abuse recovery, and for the clarity in how she reads dark personalities and relationship dynamics that clients often say they haven't found elsewhere. Beyond this, as an individualisation specialist, she provides individual excellence coaching and therapy tailored to each client.

She began as a pioneer in licenced mental health practice and professional guide under CDA in Dubai, and is now well-established in Kerala, working through virtual sessions, 1:1 and group; with clients across the globe, including well-known public figures, drawn by the same discretion and expertise every client receives.

Her Education, Licences and Awards

Education
A PhD in Women's Health Psychology (Fertility),
A master's degree in Applied Psychology -Industrial & Organisational Behaviour & Counselling
A master’s degree in Delinquency & Correctional Administration,
An Executive MBA in Strategic Management & Leadership
Each discipline gave her something specific: the unique psyche construct, the environmental impacts on it, how trauma shapes success/failure, how neural design shaped lives and the power of neuroplasticity in targeted transformation.

Recognition
2014 · Golden Achievement Award - Social Care & Human Development
2017 · Business Excellence Award - Biz Dubai
2019 · Guinness World Record - Author Participant, Sharjah International Book Fair
2019 · Etisalat SME Finalist Award

Authorship
Three books, each written from the same place as her practice - trying to make a hard pattern easier to see.
- *Listen Mom & Dad, I Am Your Teen Speaking*
- *Design Your Life to Build a Legacy*
- *The UP Therapy*

Her Clientele and Experience

Dr Susan has a 100% success rate and has worked with clients from over 40 nationalities. Across 1,00,000+ individual counselling sessions, she has worked with over 500 professionals (counselling and skills coaching), 200+ individuals (counselling and grooming), 100+ couples and families (counselling and therapy), and 1,000+ teens and parents (counselling, grooming and coaching). She has also guided ten successful fertility cases. She began as a programme officer with WHO and went on to work with large corporates and SMEs as a senior executive.

She has delivered over 50 lectures and workshops in schools, universities and cultural organisations, and over 200 corporate wellness workshops and skills coaching sessions for Etisalat Academy, Al Futtaim Willis, DEWA, Dubai Airport Freezone, Empost, Malabar Gold & Diamond, Indian Association Sharjah, Coca-Cola, DWC, Craft Hospital, Jacobs International, ETA Ascon and Al Jadeep.

She has appeared in over 200 live TV and radio shows on mental health and wellness, and was a regular expert guest on many weekly programmes. Her show Dr Manashastri was among the most popular with Gulf Malayalees.

Her expertise in antisocial personalities, delinquency and correctional administration comes from working inside correctional institutions: a correction home, an observation home, the Central Prison for Women at Poojappura, the Central Prison for Women at Viyyur, and the Observation Home in Mangalore.

She also has over 14 years of experience as a senior executive and employee liaison officer with large corporates, including Atkins and Cotecna, covering employee issues, overseas employee integration, layoffs, internal promotions, corporate culture, and behaviour mentoring and coaching.

Why Choose Dr Susan

What you are carrying has its own origin, its own shape and its own pace of change, so the help you choose should be built around you and not around a standard method. Dr Susan begins by understanding you and your life, then draws on an eclectic range of techniques and tools from her therapeutic counselling and transformation coaching to find what fits you best. You can choose her as your personal, professional, marriage or family counsellor to deal confidently with the life issues you face.

She has three decades of experience researching and working with how lives function and how they break down, across the seven areas of life: personal, family, social, career, financial, sexual and spiritual. Every therapy she designs is tailor-made to your unique circumstances and requirements.

You have every right to a life that is healthy, peaceful, happy and progressive. Her belief is simple: never take abuse, never give abuse, never self-abuse. It is the same belief behind her work of designing lives and strengthening minds since 1993.

Her Biography

Born in Kerala in 1970 and educated in India and the UK, Dr Susan has built her career across rehabilitation, corporate life, private practice and writing. Each stage added something she could not have learned any other way.

1993 - WHO, Street Children Rehabilitation
She began as a programme officer with the WHO street children rehabilitation project in Thiruvananthapuram, working close to the hardest cases: prisons and delinquent homes. She worked alongside social welfare ministries, correctional institutions, schools, universities and organisations. It is where she first saw how much behaviour is shaped, not chosen.

1996 - Corporate, Atkins
She moved to the Middle East as a senior executive in a multinational company. Fourteen years inside corporate environments, including Atkins and Cotecna, taught her that the same patterns she saw in rehabilitation show up in boardrooms, just with better manners. As an employee liaison officer and internal auditor, she led QSE implementation for the Middle East business and handled HR process management, replacement and succession planning, senior manager development, internal career movements, layoff support, policy and procedure management, leadership coaching and employee counselling. She also organised international seminars, business exhibitions and employee wellness workshops.

2009 - Private Practice, Sceptre
She started from a small apartment. Within a year, it had grown into a practice trusted across the globe, because what she offered was not just comforting words but transformative tools for pragmatic living, using uniqueness and plasticity. As one of the pioneer licenced practitioners and an approved guide for professional supervisory services under CDA, Dubai, she built her practice in counselling, psychotherapy, life skills coaching and business skills coaching. Her core competencies are personality disorders, behaviour disorders, human sexual behaviour, business and corporate behaviour, couple relationship and family mediation, and life success coaching. She is a recognised authority on life success therapies, counselling and life-building skills coaching in the Middle East and India.

2026 - UP Therapy · LAMA
Three decades of practice became a structured framework, The UP Therapy, publicly endorsed by Dr. Shashi Tharoor. Alongside it came three books written from the same place as her sessions: Listen Mom & Dad, I Am Your Teen Speaking (2018), a guide for parents to groom, guide and mentor their teens; Design Your Life to Build a Legacy (2019), a step-by-step manual for building a life of purpose; and The UP Therapy itself, with her next book on the way. LAMA Life And Mind Academy is a space built for people to keep learning how to understand themselves, not just recover from what happened to them.

Beyond her degrees, Dr Susan is trained in Hypnotherapy, Transactional Analysis, Yoga and Pranic Healing, and holds a Diploma in Drug and Alcohol Counselling and Therapy along with training in the prevention of drug abuse and alcoholism. She is a member of the American Psychological Association. She has presented papers at international seminars, was a regular speaker at GESS Dubai, and has published papers in national and international journals and articles in magazines.

She also uses visual and social media as a working part of her practice. Her two YouTube channels carry talks and expert advice on mind wellness, personal success, career and business wellness, teen and parent wellness, student wellness, and couple and marriage wellness. Her Malayalam series on Narcissistic Personality Disorder and Human Sexual Behaviour is among her most popular, and her channel The Gospel of Reality offers insights into the psychological aspects of the Holy Bible, helping people lead a scientific prayer life. Her weekly live show Dr Manashastri was a favourite among Gulf Malayalees, and she remains a sought-after expert guest on interactive TV and radio shows. She writes regularly through her blog series The Art of Living Happy, Kimko Komki (a psychic satire), Words of Wisdom and the monthly One Page Adviser, and her podcast The Hidden Power encourages personal transformation.

Her biography cannot be completed without mentioning her gurus. Susan's life guru is her father Varkey Abraham Puthooran, corporate guru is Anthony McCarter, humano-divine gurus are St.George and Swami Vivekananda, and she is a devotee of Lord Jesus.

Designing lives and building strong minds since 1993